Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
🐉Mark your calendars, because tomorrow we dive into the world of Dragon Boating at our next Welcome Center Day! Join us September 11 from 1–3 PM for an afternoon celebrating one of the exciting water sports that calls Gainesville home. 🌊
Stop by, learn more about Dragon Boating, and discover what makes Gainesville’s connection to the water so special!
#ExploreGainesvilleGA #WelcomeCenterDays #DragonBoating #GainesvilleGA #LakeLanier #ExploreGeorgia #DiscoverGainesville ... See MoreSee Less
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🐝 You may see some extra people buzzing around town this weekend! 🐝
The 2026 Georgia Beekeepers Association Conference & Honey Show is here! Beekeepers from across Georgia are gathering in Gainesville to learn the latest in beekeeping techniques, honey harvesting, certifications and more.
With more than 400 attendees, we’re thrilled to welcome this annual conference to Gainesville and they’re happy to BEE here!
A big thank you to the Georgia Beekeepers Association for choosing Gainesville to host this incredible conference. We’re excited to have you in town!
🐝 Check out their Facebook page for conference details and to learn more about the Georgia Beekeepers Association.
#Beekeeping #GABeekeepersAssociation #ExploreGainesvilleGA #GVLGA #GeorgiaBeekeepers #GainesvilleGA ... See MoreSee Less
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🐉🚣 Get ready for Dragon Boat weekend in Gainesville!
Kick off the fun with a Dragon Boat–themed Welcome Center Day before heading out to Lake Lanier Olympic Park for the big festival!
🐲 Dragon Boat Welcome Center Day
📅 September 11 | 1–3 PM
📍 Gainesville Welcome Center
🚣 Hong Kong Dragon Boat Festival
📅 September 12
📍 Lake Lanier Olympic Park
Stop by Friday for some Dragon Boat fun, then come cheer on the teams as they hit the water on Saturday! 🥁🌊
#dragonboatfestival #exploregainesville #gainesvillega #WelcomeCenter #lakelanierolympicpark #dragonboat #lakelanier ... See MoreSee Less
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