Main Street Gainesville

Downtown Square_photo


Main Street Gainesville is an organization of people who care about preserving and improving the heartbeat of downtown Gainesville!


Main Street Gainesville is a division of the Gainesville Convention and Visitors Bureau (CVB) that focuses on economic activity, historic preservation, and community life in Historic Downtown Gainesville, Georgia. Our program is sanctioned by Main Street America and Georgia Main Street and is responsible for the incredible annual events taking place in Downtown Gainesville! Businesses, residents, property owners and non-profits are all welcome to join the vibrant community we’re building in the historic district of Gainesville, Georgia.

Want to be on our email list for details about events coming up? Sign Up Here.


All of our events have sponsorship opportunities! This is a great way to promote your organization or business in front of thousands of people who attend our annual events!  To learn more, visit our annual events page. Each event has it’s own sponsorship sub-page, so click through the various events to see which one might be right for your group. Email to inquire about custom sponsorship opportunities.

A big thank you to Brenau University and Gee! Heating and Air for being Main Street Gainesville Program Sponsors, who keep the program going all year long.


Strategic Planning

The City of Gainesville embarked on a strategic planning process for historic downtown in 2015 that involved extensive community input. Voices throughout Gainesville recognized the unique assets that define downtown. Building on these strengths, community members envision a walkable, connected downtown that preserves the rich heritage and character of Gainesville’s past while embracing a vibrant future. Read the Downtown Master Plan (PDF), which integrates this community vision to create a road map for the future of Downtown. (This document is large, please allow a few minutes for it to load to your browser.)

Below is a map of our focus area for revitalization, which includes “Downtown” on the left with highlights in orange, and “Midland” on the right notated as the Main Street Corridor, with highlights in purple.

Downtown Gainesville Strategic Plan Map
Downtown Gainesville Georgia Strategic Plan Map

To learn more about membership benefits, grants, the Main Street Advisory board, and meeting calendar, and program impact stats, please visit