Main Street Program

Downtown Square_photo

Main Street Gainesville

Main Street America Accredited

Main Street Gainesville is an organization of people who care about preserving and improving the heartbeat of downtown Gainesville! Businesses, residents, property owners and non-profits are all welcome to join the vibrant community we’re building in the historic district of Gainesville, Georgia.


Georgia Main Street


Economic Activity

Main Street Gainesville is a division of the Gainesville Convention and Visitors Bureau (CVB) that focuses on economic activity in Historic Downtown Gainesville. This program is sanctioned by Main Street America and Georgia Main Street and implements the standard Four-Point Approach used by Main Street programs all over the country.

Four Points Defined
Transformation Strategies

Main Street Advisory Board

Learn more about the Main Street Advisory Board.


Strategic Planning

 The City of Gainesville embarked on a strategic planning process for historic downtown in 2015 that involved extensive community input. Voices throughout Gainesville recognized the unique assets that define downtown. Building on these strengths, community members envision a walkable, connected downtown that preserves the rich heritage and character of Gainesville’s past while embracing a vibrant future. Read the Downtown Master Plan (PDF), which integrates this community vision to create a road map for the future of Downtown. (This document is large, please allow a few minutes for it to load to your browser.)

Main Street Gainesville members benefit from the visitors and businesses that the program attracts downtown. Members also have the opportunity to apply for a Façade Grant and Event Grant as part of our downtown revitalization efforts. Learn more about the additional member benefits.